How Active Risk Management Drives Better Customer Engagement
Active risk management puts insurers and customers ahead of the risk, avoiding losses and claims, and adding value.
Insurers can increase the value they bring to insureds by sharing their knowledge and insights.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Many insurance related presentations are product-focused, ignoring the unique or additional risks that insureds may face.
Helping customers manage through risks means revamping customary processes and perspectives.
Phases include design, execution, measurement and refinement.
Life decision points are crucial times to be ready with useful risk information.
Many agents focus much of their attention on their better customers, many of whom are less likely to leave.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Better understanding and communicating risks can lead to longer retention and greater cross-selling.