How Active Risk Management Drives Better Customer Engagement
Helping customers manage through risks means revamping customary processes and perspectives.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Life decision points are crucial times to be ready with useful risk information.
Active risk management puts insurers and customers ahead of the risk, avoiding losses and claims, and adding value.
