How Active Risk Management Drives Better Customer Engagement
Life decision points are crucial times to be ready with useful risk information.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Better understanding and communicating risks can lead to longer retention and greater cross-selling.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Helping customers manage through risks means revamping customary processes and perspectives.
