How Active Risk Management Drives Better Customer Engagement
Life decision points are crucial times to be ready with useful risk information.
Many agents focus much of their attention on their better customers, many of whom are less likely to leave.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Phases include design, execution, measurement and refinement.
Active risk management puts insurers and customers ahead of the risk, avoiding losses and claims, and adding value.
