How Active Risk Management Drives Better Customer Engagement
Many insurance related presentations are product-focused, ignoring the unique or additional risks that insureds may face.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Phases include design, execution, measurement and refinement.
Insurers can increase the value they bring to insureds by sharing their knowledge and insights.
Better understanding and communicating risks can lead to longer retention and greater cross-selling.
