How Active Risk Management Drives Better Customer Engagement
Many agents focus much of their attention on their better customers, many of whom are less likely to leave.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Life decision points are crucial times to be ready with useful risk information.
Insurers can increase the value they bring to insureds by sharing their knowledge and insights.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
