How Active Risk Management Drives Better Customer Engagement
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Helping customers manage through risks means revamping customary processes and perspectives.
Better understanding and communicating risks can lead to longer retention and greater cross-selling.
Insurers can increase the value they bring to insureds by sharing their knowledge and insights.
Many insurance related presentations are product-focused, ignoring the unique or additional risks that insureds may face.
