How Active Risk Management Drives Better Customer Engagement
Better understanding and communicating risks can lead to longer retention and greater cross-selling.
Phases include design, execution, measurement and refinement.
Active risk management puts insurers and customers ahead of the risk, avoiding losses and claims, and adding value.
Insurers can increase the value they bring to insureds by sharing their knowledge and insights.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
