How Active Risk Management Drives Better Customer Engagement
Active risk management puts insurers and customers ahead of the risk, avoiding losses and claims, and adding value.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Phases include design, execution, measurement and refinement.
Many agents focus much of their attention on their better customers, many of whom are less likely to leave.
Better understanding and communicating risks can lead to longer retention and greater cross-selling.
