How Active Risk Management Drives Better Customer Engagement
Active risk management puts insurers and customers ahead of the risk, avoiding losses and claims, and adding value.
Phases include design, execution, measurement and refinement.
Helping customers manage through risks means revamping customary processes and perspectives.
Many insurance related presentations are product-focused, ignoring the unique or additional risks that insureds may face.
Better understanding and communicating risks can lead to longer retention and greater cross-selling.
