How Active Risk Management Drives Better Customer Engagement
Phases include design, execution, measurement and refinement.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
Insurers can increase the value they bring to insureds by sharing their knowledge and insights.
Many agents focus much of their attention on their better customers, many of whom are less likely to leave.
