How Active Risk Management Drives Better Customer Engagement
Phases include design, execution, measurement and refinement.
Life decision points are crucial times to be ready with useful risk information.
Many insurance related presentations are product-focused, ignoring the unique or additional risks that insureds may face.
Life changes can fly by without insureds taking the opportunity to protect themselves. Insurers should extend a hand.
Small and medium commercial insurance buyers want to hear about protecting their unique exposures, not how well they fit into a pre-defined product.
