How Innovation and Customer Centric Technology Are Improving Outcomes for Commercial Insurers
New insurance competitors are often bypassing traditional distribution and building more immediate relationships based on new uses of analytics and data.
Insurers saw their worlds changed by Covid-linked restrictions, but those same developments introduced new exposures, workplace changes and business resets for insureds and prospects.
Faster and easier ways to transact with insurers will not fade away with the easing of restrictions. Instead, insureds and prospects will expect the even faster, more convenient transaction and service capabilities from their insurers.
As work, workers and ecosystems respond to an increasingly digital environment, insurers must remain vigilant for new opportunities to identify and attract talent and distribution opportunities.
Insurers have focused on gathering data. The task now is to effectively analyze it in terms of customer needs and changing risk scenarios.
