What Life Insurers Need to Know About Identity Access Management
As digital transformation accelerates, insurers must quickly and effectively identify customers and fraudsters who wish to pose as customers.
Insurers operate in an ever-widening circle of contacts, including customers, prospects producers, business partners and others.
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
Compared to some sectors, insurers traditionally have had less ongoing contact with customers. Better identity access management can reduce the friction of customers when they choose to visit.
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
