What Life Insurers Need to Know About Identity Access Management
Insurers operate in an ever-widening circle of contacts, including customers, prospects producers, business partners and others.
Insurers' experience with cyber attacks is helping them become better at distinguishing imposters from legitimate customers.
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
Compared to some sectors, insurers traditionally have had less ongoing contact with customers. Better identity access management can reduce the friction of customers when they choose to visit.
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
