What Life Insurers Need to Know About Identity Access Management
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
Insurers operate in an ever-widening circle of contacts, including customers, prospects producers, business partners and others.
Challenges to identity management should fit the task. Not all customer contacts require ultra-maximum security environments.
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
Insurers are combining voice analysis, browser usage patterns and behavioral characteristics to build more complete pictures of individual customers, allowing insurers to better resist fraudulent inquiries.
