What Life Insurers Need to Know About Identity Access Management
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
Insurers operate in an ever-widening circle of contacts, including customers, prospects producers, business partners and others.
Compared to some sectors, insurers traditionally have had less ongoing contact with customers. Better identity access management can reduce the friction of customers when they choose to visit.
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
Insurers have been challenged to maintain more regular contact with customers. John Hancock has found new ways to engage customers on an ongoing basis.
