What Life Insurers Need to Know About Identity Access Management
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
Challenges to identity management should fit the task. Not all customer contacts require ultra-maximum security environments.
As digital transformation accelerates, insurers must quickly and effectively identify customers and fraudsters who wish to pose as customers.
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
Insurers are combining voice analysis, browser usage patterns and behavioral characteristics to build more complete pictures of individual customers, allowing insurers to better resist fraudulent inquiries.
