What Life Insurers Need to Know About Identity Access Management
Insurers have been challenged to maintain more regular contact with customers. John Hancock has found new ways to engage customers on an ongoing basis.
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
Challenges to identity management should fit the task. Not all customer contacts require ultra-maximum security environments.
Compared to some sectors, insurers traditionally have had less ongoing contact with customers. Better identity access management can reduce the friction of customers when they choose to visit.
