What Life Insurers Need to Know About Identity Access Management
Insurers have been challenged to maintain more regular contact with customers. John Hancock has found new ways to engage customers on an ongoing basis.
Insurers are combining voice analysis, browser usage patterns and behavioral characteristics to build more complete pictures of individual customers, allowing insurers to better resist fraudulent inquiries.
Cyber criminals are exempt from nearly all the responsibilities of insurers and their security personnel, giving them countless opportunities to explore insurers' electronic vulnerabilities.
Identifying and engaging with electronic identities means taking cues from physical, digital, devices and behavioral realms.
Marketing, sales, claims, call centers and others should be confident they are working with who the customer claims to be.
