A panel of business and technology experts examine how insurers are using state-of-the-art digital platforms to jump-start their direct-to-consumer channel efforts.
Building a direct to consumer channel takes commitment and patience, and requires developing products and systems that support the channel.
Panelists include Michael Clifton, SVP, Insurance Global Strategy, Cognizant; Todd Eyler, Platform Leader, Insurance Practice, Cognizant; and Yaron Ben-Zvi, CEO and Co-Founder, Haven Life.
Insurers building direct to consumer channels need to design for simplicity, both in product design and user experience.
To succeed in today's self-directed market, products need to be built for an online, self-directed experience. Customers may choose to handle the entire transaction online, or just a portion.
Communications technology has advanced enough to support direct to consumer platforms. The path to selling more complex financial products will be built through better use of data and intelligent customization of the buying experience.
