09. Technical Debt: Are Legacy Systems a Deal Killer

0:52

Insurers have invested decades and fortunes in building hardware and software to support their traditional operations. Building direct to consumer channels takes committing to technology, but does not necessarily mean abandoning core systems.

 

03. What is Direct to Consumer?

Insurers have long practiced direct marketing, but that was usually via channels such as mail and telephone. Those methods were transferred to the internet, but often involved starting a transaction online and finishing it via another channel. Today'
 

07. Why Today and Not Yesterday

Direct to consumer channels benefit from the training that other sectors have provided to customers who are not only comfortable with online shopping, but prefer it.
 

02. Industry Background

For decades, insurers have talked about serving consumers more directly. But few have been fully successful, with many projects either falling short or deliberately limited in scope to avoid upsetting existing sales relationships.
 

06. The Road Ahead for D2C

Communications technology has advanced enough to support direct to consumer platforms. The path to selling more complex financial products will be built through better use of data and intelligent customization of the buying experience.