A panel of business and technology experts examine how insurers are using state-of-the-art digital platforms to jump-start their direct-to-consumer channel efforts.
Insurers building direct to consumer channels need to design for simplicity, both in product design and user experience.
Direct to consumer channels benefit from the training that other sectors have provided to customers who are not only comfortable with online shopping, but prefer it.
Panelists include Michael Clifton, SVP, Insurance Global Strategy, Cognizant; Todd Eyler, Platform Leader, Insurance Practice, Cognizant; and Yaron Ben-Zvi, CEO and Co-Founder, Haven Life.
Communications technology has advanced enough to support direct to consumer platforms. The path to selling more complex financial products will be built through better use of data and intelligent customization of the buying experience.
Insurers have invested decades and fortunes in building hardware and software to support their traditional operations. Building direct to consumer channels takes committing to technology, but does not necessarily mean abandoning core systems.
