06. The Road Ahead for D2C

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Communications technology has advanced enough to support direct to consumer platforms. The path to selling more complex financial products will be built through better use of data and intelligent customization of the buying experience.

 

02. Industry Background

For decades, insurers have talked about serving consumers more directly. But few have been fully successful, with many projects either falling short or deliberately limited in scope to avoid upsetting existing sales relationships.
 

05. Ideal Customers

Direct to consumer selling works not just because insurers have the technology, but customers have the desire and comfort. Not surprisingly, D2C customers are comfortable with technology and believe the quickest route is through their own initiative.
 

08. Starting from Scratch

Building a direct to consumer channel takes commitment and patience, and requires developing products and systems that support the channel.

 

04. Products Built for D2C

To succeed in today's self-directed market, products need to be built for an online, self-directed experience. Customers may choose to handle the entire transaction online, or just a portion.