How Active Risk Management Drives Better Insurance Underwriting
Customers who are negatively affected by active risk management are more likely to leave, while the others may be more likely to remain.
Getting a wider view of actual risk means better risk pricing, which benefits loss ratios.
Staying abreast of changing customer risks gives insurers and their representatives opportunities to better match total risk coverage to the customer.
Monitoring changing customer risk allows insurers to better assess which customers are the riskiest.
Like regular medical visits, regular check-ins with customers pays off for both insurers and insureds.
