A survey on digital maturity aims to allow insurers to compare themselves to competitors and peers. It also allows them to look beyond their sector or industry to better assess their digital progress.
Even for insurers that offer both personal lines and commercial coverage, organizations have made greater strides in becoming digital personal lines insurers.
Insurers too often make large investments in a particular function, then move to the next topic. What was cutting edge quickly becomes standard, then obsolete. The answer is to think about continual improvement.
Insures may make strides in becoming digital capable but without an ability to transform themselves, those efforts will fall short.
Technology used to be a department, then a core function, and now a key business driver. Getting there involves the entire company, including leadership at the highest levels and creativity from throughout the organization.
