All in the Family: Tapping into the Pet Insurance Market Opportunity
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Alexandre Douzet, CEO, Pumpkin, said pet insurance depends on two channels: direct sales to consumers and via veterinarians.
Chris Blatchly, Chief Digital Officer & Consulting Leader for Insurance, Cognizant, said insurance penetration among pet owners stands at 3%.
Ramanujam Venkatesan, Property & Casualty Insurance Consulting Leader, Cognizant, said pet insurers can work with third party providers or expand their own capabilities to make themselves more valuable to pet owners.
Chris Blatchly, Chief Digital Officer & Consulting Leader for Insurance, Cognizant, said pet insurers put much of their development efforts into the public-facing side, giving less attention to the important, but out of sight, systems.
Ramanujam Venkatesan, Property & Casualty Insurance Consulting Leader, Cognizant, said insurers that have flexible, adaptive systems can customize and personalize their interactions with prospects and new customers.