2. Digitizing the Policyholder Experience

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Insurers have long desired more information about all links in the customer chain but have been limited by the nature of their relationships with producers and customers.

 

5. Marketing Analytics - Developing Use Cases

The most important element of an effective data-driven program is its ability to identify and understand users and their needs, many times through non-obvious indicators.

 

6. Changing-up Agency Segmentation

Big isn't always best, and the most highly compensated agents and agencies are not always producing the most profitable business.

 

3. Digitizing the Agent Experience

Agents, like customers, want insurers to understand what they want, when they need it and how to provide service in a rapid, responsive manner.

 

4. Challenges with Data, Data Management and Analytics

Data is only useful when it's clean and well organized. It also needs to be accessible and rich enough to be useful.