Building More Profitable Home Insurance with Customer Value
Customer lifetime value examines segmentation, activation, retention, cross selling and more.
Customer lifetime value measures customers over time. Working with overwhelming amounts of data can distort the analysis.
One test of a company's ability to generate better levels of customer lifetime value is how well they identify specific needs and move to fill them.
Some customers may be profitable in the short term but less valuable over time.
Customer lifetime value takes time to assess and is a wide-angle view over years.
