Building More Profitable Home Insurance with Customer Value
One test of a company's ability to generate better levels of customer lifetime value is how well they identify specific needs and move to fill them.
The key is to begin with useful data, then build out.
Customer lifetime value examines segmentation, activation, retention, cross selling and more.
Some customers may be profitable in the short term but less valuable over time.
Customer lifetime value takes time to assess and is a wide-angle view over years.
