Building More Profitable Home Insurance with Customer Value
One test of a company's ability to generate better levels of customer lifetime value is how well they identify specific needs and move to fill them.
Insurers that have a better understanding of customers' social environment opens more opportunities for appropriate interactions.
Customer lifetime value examines segmentation, activation, retention, cross selling and more.
Customer lifetime value measures customers over time. Working with overwhelming amounts of data can distort the analysis.
